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THE SECRETS OF THE IMAGE OF STARBUCKS The woman in the Starbucks logo is a Siren. The Sirens are creatures with the head of a female and the body of a bird. Sirens appeared as half female and half fish. They lived on an island with the irresistible charm of their song they lured mariners to their destruction on the rocks surrounding their island. The Starbuck’s Siren is drawn as half female and half fish. Why did Starbucks choose a Siren? What is the reason behind the logo? Why did Starbuck put a goddess to represent their business? You must listen now to this video! WAKE UP!